Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development Hardcover – October 17, 2013
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Product details
| Management number | 219169329 | Release Date | 2026/05/03 | List Price | $21.03 | Model Number | 219169329 | ||
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Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand. Read more
| ISBN10 | 9781440331435 |
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| ISBN13 | 978-1440331435 |
| Edition | COM |
| Language | English |
| Publisher | HOW Books |
| Dimensions | 8 x 0.8 x 8 inches |
| Item Weight | 1.55 pounds |
| Print length | 200 pages |
| Publication date | October 17, 2013 |
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Branding & Logo Design
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